E Ink, a global leader in electronic paper technology, has announced two major technology advances: the second-generation system-on-chip (SoC) electronic paper shelf label solution and the first wide-temperature full-color electronic paper E Ink Marquee™ designed for outdoor and digital out-of-home (DOOH) applications. These innovative technologies are designed to provide more efficient, visually appealing and widely applicable digital display options for retail and outdoor advertising.
The second generation of integrated system-on-substrate e-paper: light, thin, efficient, and further integrated
The core of E Ink's new generation of electronic paper shelf label technology is to integrate the system-on-chip (SoC) directly onto the thin-film transistor (TFT) active matrix backplane. This "system-on-panel" or "chip-on-glass" design integrates the display driver IC and the system IC onto the same substrate, which can significantly reduce the number of components and interconnection complexity required for the label module compared to the traditional method of placing the IC on the printed circuit board (PCB). Its specific advantages include: the module thickness can be reduced by about 0.5 mm (mm) to 1.0 mm (mm), achieving a slimmer label appearance; the display border can be further narrowed to increase the screen-to-body ratio; the overall power consumption is lower, extending battery life; at the same time, due to the shortened signal path, the update speed is also improved, which helps to reduce the overall system cost. The new generation of SoC electronic paper labels also supports E Ink Sparkle™ local flashing function, which can highlight specific product information with dynamic effects and effectively attract consumers' attention. E Ink has been working closely with several IC design partners including Richtek, Solomon Systech and STMicroelectronics to jointly promote the market penetration of this high-performance technology.
E Ink Marquee™: Full-color display with wide outdoor temperature range, revolutionizing digital outdoor advertising
In response to the stringent requirements of outdoor and digital outdoor advertising billboards, E Ink Technology has launched E Ink Marquee™. This technology uses a new four-color particle display system to display more vivid and saturated color effects. One of its most outstanding features is that it supports a wide operating temperature range , with specifications supporting stable operation in an environment of -20°C to 65°C , making it adaptable to changing outdoor climate conditions. E Ink Marquee™ has excellent energy efficiency and thermal performance. Compared with traditional LCD or LED displays, it can operate efficiently without an additional cooling system , which not only greatly reduces system construction and maintenance costs, but also provides a more economical display solution for outdoor venues. Its seamless switching of screens and screen update time between 5 and 7 seconds greatly enhance the flexibility of applications such as interactive street installations and dynamic advertising platforms, and further meet the real-time needs of brand marketing integration and programmatic advertising. E Ink Technology's development goal for E Ink Marquee™ is to achieve a display size of up to 75 inches , opening up new possibilities for large outdoor advertising applications.
With the release of these two new technologies, E Ink once again demonstrates its continued innovation in the e-paper field, providing more advanced and competitive display solutions for smart retail, digital outdoor advertising, and other diverse application scenarios, helping companies achieve digital transformation and sustainable development goals.